Several years ago, I started volunteering at Defy Ventures, a program that helps formerly incarcerated individuals start their own businesses.
Through Defy, I met an entrepreneur named Coss Marte, who beginning to build a personal fitness business called Coss Athletics. At first, it consisted of 1:1 and group sessions with Coss in parks, and has grown steadily since then. Now called ConBody, it features both a studio on the Lower East Side and a growing online business. Importantly, ConBody exclusively employs other formerly incarcerated individuals as trainers, and in addition to being a successful and growing business, the team members have a 0% recidivism rate.
(As an aside, I can personally testify that the ConBody workout is legit. I literally threw up halfway through my first class. Though it’s debatable whether that says something about the workout or my baseline fitness going in.)
Today, Coss is launching a new initiative called Second Chance Studios. Second Chance Studios is a nonprofit video and audio production company that exclusively employs formerly incarcerated individuals in New York City. It will also serve as a job training and placement program focused on digital skills in audio and video production.
Second Chance is currently fundraising for its launch on Kickstarter and as of now is about $36k towards its $50k goal. You can back it on Kickstarter here and learn more from the video below. I’m proud to be a backer and am excited to see the project launch.