Nick Grossman
I'm a partner at Union Square Ventures, investing in technologies that can reshape large markets.
I've always enjoyed thinking about the interplay between experience and infrastructure: the products that feel magical, and the underlying conditions that make them possible. That's the slow hunch I've been pursuing for 25 years (and counting).
Inspired by reading Jane Jacobs, I began my career in city planning, helping cities capture the magic of great public spaces. That's also where I caught the open source bug — building open tools and open data standards for cities — and learned that open infrastructure is what gives people the freedom to build without asking permission.
I've been at USV since 2012, investing in the same idea: new networks and new markets, built from the bottom up. Above all, I believe in empowering people to create amazing things.
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- Leverage
Leverage is tricky. You need it to drive outcomes, but wielding it too openly can backfire. Best built up over time and used as modestly as possible.