The Trust Equation

This week was the annual USV CEO Summit, one of my favorite moments of every year (remarkably, this was my 8th summit, and they seem to get better and better).  The theme of this year’s summit was “Trust”, which, for those paying close attention, is the anchor of USV’s investment thesis 3.0.

We have been spending a lot of time thinking about the concept of trust, what we mean by it, and how we think it can become an actionable part of a startup strategy.  More on that to come.  

As part of the summit yesterday, we asked a handful of CEO’s to talk about what trust means in the context of their product and/or company.  As you can imagine, there are many different ways to look at it and think about it.  Here, I’d like to point out the framework that CircleUp‘s Ryan Caldbeck presented, which is:

(click through to read the entire thread with Ryan’s commentary)

I found this to be surprisingly simple and profoundly useful.  I hope it’s useful for you too.

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